We learn better with audio-visual-based content than with text. From elementary school to high-grade learning, this is a known fact.
In marketing, the same fact can be employed to get better attention of the target audience to our offers.
Based on this fact, more big companies now focus on video marketing in their marketing strategy and have had great success with it.
Social media now integrate video channels into their system to increase pageviews and attract more advertisers since marketers are not likely to go back once tested social media video marketing.
Video Marketing Benefits
The advantages of video marketing for companies are worthwhile.
Video marketing would help to increase traffic, boost your conversion rate, and grow revenue.
Video can help to boost your search engine ranking since search bots love videos
Video marketing can build trust and credibility for your business
With video marketing, you’re able to influence buying decisions better since you can emotionalize your content.
Videos on social media can increase share, reach, and backlinks to your sites and affect your bottom line positively.
Video Marketing strategy
There are different types of video marketing, depending on the media platform, content, target audience, and strategy.
The factors would determine what should be included in your video marketing.
The main constraint of video marketing is high cost, especially for small and medium-sized businesses.
However, with a creative and well-planned video marketing strategy, video production is doable even on a small budget.
Video marketing is a powerful marketing strategy in terms of branding, customer acquisition, and sales growth.
How to make a Video Marketing Plan
The keyword “video strategy” should be made clear. Not all video ideas are suitable for publication.
Businesses need clear planning so that the videos address and reach the target group emotionally.
I’ve mentioned some of the factors under the video marketing strategy subheading.
To make the best out of your video marketing, you can outsource video marketing agencies. I’m sure you can get one near you and inquire about their services and packages.
Marketing companies have experienced personnel and important tools to make your video marketing campaign a success.
You’d need to propose your idea or framework for video marketing, and if you’re short of ideas and a range of topics for videos, then you can talk to your chosen agency.
In your video, you should avoid the use of technical terms as much as possible as it doesn’t make your video look very appealing to the audience.
Checklist to know if you need video marketing
- With this checklist you can check whether video marketing is worthwhile for your company:
- Do you want to build more trust in your products or your brand?
- Do you sell specialized services whose benefits are not immediately understood?
- Are there any products or processes that require visual instructions?
- Do you want to show the quality of your products or services?
- Would you like to arouse emotions in your customers for a product?
- Take a look at your website: Is there product information that you cannot convey with text?
- Are you an entrepreneur (for example, a trainer, consultant, or lawyer) who would like to express his expert status and personality through a video?
If you answered “yes” to just one question, video marketing is already worth it!
How much does video marketing cost?
Small businesses often believe that the production and use of videos in their marketing are costly and require a huge budget.
Most video marketing agencies charge between $100 to $170 per hour or a flat rate based on your marketing goals and content.
With a $1000 budget, you can successfully launch your video marketing campaign. You can outsource a growing video marketing company with a good track record.
You should also adjust your video marketing content and reduce elements that can attract a high cost.
For example, the video length should be short, and the video should be easy and cheaper to produce. 1 or two locations with music are good for a start.