Have you implemented your online shop? Great, the first steps in e-commerce have been mastered!
We’ll show you a few tips on how to generate more sales, inspire your customers, and, by the way, rock your marketing!
With these tips and tricks in the quick check, you will surely find potential onwards.
The first impression counts and the second bond customers with the design of your online store.
Put emphasis on the design of your e-commerce site and even more on the user-friendliness, also known as usability.
So pay close attention to user-friendliness, otherwise, customers will leave you again very quickly.
Value high-quality product photos, TechPally boss advised.
Show your products from all important angles and take close-ups of exciting details.
Nowadays you can already take very good photos of your products with your smartphone.
Here we will show you in detail how to take professional product photos with your mobile phone.
When writing your product descriptions, always first think about who your target audience is.
Then adapt your product presentation to them as best as possible.
Find out what is particularly important to your customers and take a look at what the competition is doing.
How does your product make the customer happier, healthier, or more productive?
Don’t just sell a product, sell an experience, Techpally business editor advised.
Not every customer has a credit card and some customers prefer certain payment methods over others for security reasons or for convenience.
If possible, offer the most popular payment methods in your online shop in order to retain customers.
Instead of additional products, offer the customer more expensive products.
This big brother of cross-selling is called up-selling.
The art here is to lure customers with cheap offers and to let the price difference to the next better product turn out so that it feels more like the decisive service for a little extra charge.
In the case of consumable products that you have to buy again and again anyway, it makes sense to sell a larger quantity straight away.
If you offer the bulk pack a little cheaper in comparison, you have generated more sales and the customer is happy about the advantageous price.
If you buy a tablet case, you also have a smartphone in case of doubt.
And maybe you would like to package both with the same look?
How about if you offer packages of matching products and also grant a combination discount?
Alternatively, you can also offer your customers to put together their own combinations.
For many customers, it’s not just the product they buy that matters, but also the appealing presentation and packaging.
A special presentation that appears to be of high quality or is perhaps particularly lovingly and handmade will turn your customers into repeat offenders.
Give your customers free samples of your products and inspire them with new offers.
You can also add some beautifully designed postcards from your shop to the shipping of items.
Or give away a few sweets or other little gimmicks. Your customers will be happy and will definitely remember your shop the next time they shop. Because small gifts keep a friendship alive!
So-called voucher marketing opens up a wealth of possibilities to attract customers to your shop.
From a certain order value at Techpally, I offer a voucher or discount voucher that can be redeemed for the next purchase.
I also offer gift vouchers; With a high-quality design, they are a welcome gift idea and the next customer will notice your shop.